Cool, But Little Known Facebook Marketing Tips

Here are a few cool, but little known tips to optimizing your Facebook marketing activities.

Adding Your Website On Your Profile

Down the left hand side of your profile page, you'll see a section called Information. In that section you can list all your website. If you include the http:// then Facebook will automatically create these as hyperlinks. I would recommend to put no more than 3 websites here. You don't want to come across as too "salesy".

Featuring Your Most High Profile Friends

Just below the Information section is the Friends section. If you click the little pen in the upper right hand corner of this section, you have the ability to indicate how many friends thumbnails you want to show there. Then you can indicate exactly which friends will show up there. This help to show people that you are connected in someway to others who are high profile in your industry.

Create a Facebook Fan Page

If you're only using your Facebook profile, then you're going to max out at 5,000 friends. This isn't' good if friend # 5,001 is a big spender and really wants to buy what you're offering. Also Facebook profiles (which is what you get when you first create your account on Facebook) is really meant for a person, not necessarily a company.

To create your Facebook Fan Page, go to the very bottom of the page and click on the Advertising link. Then at the top you'll see a link for Pages. Then you'll have a large green button which allows you to create a new page. Follow the prompts to create this new page. This is one of the most important things you can do for Facebook marketing.
Once it's created I would suggest using a large, professional picture of yourself or your company's branding. A great example of this is Mari Smith. Her fan page can be found at facebook.com/marismith. The size of this image is 200px by 600px. So it allows for a great space to promote what you or your company does.

Setting Your Username URLs

When you want to send someone to your Facebook profile or fan page, you normally would have to send them all long link that looks like this:

http://www.facebook.com/tracyselena#!/profile.php?id=544387047

Wouldn't it be nicer to send a link that looks like this:

http://www.facebook.com/tracyselena

In order to set this up for both your profile and your fan page, login and go to www.facebook.com/username. This page will allow you to set the username or URL for both your profile and any fan pages you have.

With these new shorter, more friendly urls you can put them on your branding pieces and send them to others so they are easier to remember and to type in.

Adding YouTube & Twitter Tabs On Your Fan Page

I use a great tool called Involver (which can be found at involver.com) to link my YouTube and my Twitter accounts to my fan page. This basically creates new tabs across the top of my fan page where my YouTube videos and my tweets are automatically fed into my fan page. It's totally automated and gives your visitors another view to your other social media content.

Sharing The Love

This is a powerful strategy. Whenever you add something to your wall where you are referring to someone else on Facebook, include the @ sign in front of their name. This will do two things.

First it's creates their name as a hyperlink so that anyone can click on this name and immediately go to that person's fan page or profile. Secondly, anytime you post something on your wall and include @Name, your post will automatically show up on their wall.  If they have a huge following then those followers will see your image, link and post on that other persons wall.

If any of this sounds confusing I've created a video to go along with this article which I show you step by step how to setup each of these Facebook marketing tips. Look for the link in my bio below.

I hope that these Facebook marketing tips help you to grow your business online. Remember social media is about being social, not about blasting your sales pitch at everyone.
Tracy Matthewman is an Internet Entrepreneur who inspires people she meets to live their most inspired life. She provides real strategies for building an online business. To view the matching video for this article, please visit this link: Facebook Marketing. Please note there are two parts to this video. Tracy offers an ongoing stream of network marketing training and marketing tips for business women.